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Being Black & Beautiful in 2023

The beauty of black hair continues to fascinate and inspire in 2023, serving as a powerful symbol of our individuality and as a means of self-expression. In recent years, black women wearing their natural hair has evolved into a movement within the black community, urging people to accept their natural texture and break free from social beauty standards.

But hairstyles ranging from natural hair to weaves and everything in between hold great importance to us as black queens. Black hair symbolizes the resilience, ingenuity, and diversity of black women. This site celebrates the beauty of black women in 2023, emphasizing its significance to women of colour, embracing the various hairstyles, and empowering narratives surrounding the varying hairstyle trends.

Protective styles such as hair braids, twists, and locs have been a part of African culture for for decades. These hairstyles protect, maintain, and promote hair growth. They empower women to express creativity, display elaborate designs, and provide different style options.
However, weaves, wigs, and extensions have become popular hair care options for many black women due to their versatility and ability to experiment with varied lengths, textures, and colours. They provide a wide range of styling options, allowing us to experiment with numerous hairstyles and personas while protecting our natural hair. Let us continue to embrace and uplift the diversity of black hair, appreciating its significance and the empowerment it brings us as black women. 

As an extension of our beauty, It is disappointing to see such a limited selection of makeup alternatives for women with different skin tones in the beauty industry, which is famed for its commitment to diversity! Despite some advances towards diversity, black women continue to experience challenges in choosing shades that complement their complexion. This disparity is more than just superficial; it indicates a profound issue of representation and acceptability.

While we endeavour to source more products that represent us, by embracing inclusion on our journey, we aim to provide a comprehensive choice of makeup products that cater to every hue and undertone. In the meantime, we encourage individuals to continue to feel confident, embrace their cultural identity, and celebrate the beauty of their distinct features.

With that said, it is unfortunate that in today’s challenging economic climate, shopping for what we feel are essentials, can feel like luxuries, as we navigate this cost of living crisis, which has become a top priority for many individuals.
When sourcing our products, our focus is first on quality, then affordability.

Our contributions are to make it easier for you to get what you want, when you want it, therefore, in addition to the numerous discounts & offers we provide, we are also pleased to offer the PayPal ‘Pay Later’ option at checkout. This will enable our customers to shop more efficiently & make purchases more manageable by  spreading the cost across 3 monthly interest free payments**, hopefully, helping our customers to a stay within their monthly budget.

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We hope you enjoy your experience at Genetics Superstore.

**subject to eligibility